How it works
Set up Instagram in three steps
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01
Connect Instagram
Log in through Meta's official connection. Add WhatsApp, Messenger and Calendly too if you use them.
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02
Tell Aira about your business
Add your prices, opening hours and FAQs, pick a tone, and test a few replies.
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03
Aira replies. You step in when needed.
It answers and books appointments 24/7, and alerts you when a customer needs you.
How Aira works with Instagram
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Official Meta connection
Aira connects through Meta's official Instagram messaging API. It never asks for your password or uses a browser on your behalf.
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Inside the 24-hour window
Instagram only lets businesses reply within 24 hours of a customer's last message. Aira replies in seconds, so late-night enquiries still get an answer.
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Answers from what you've told it
Your prices, policies, opening hours and FAQs, in the tone you choose. If a question isn't covered, Aira doesn't guess: it says the team will follow up and adds it to your To do list.
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Reads screenshots and photos
Customers often send a screenshot of a product or a booking. Aira reads the image along with their message.
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Reply from the Instagram app
Answer a chat yourself and Aira records your reply, then stays quiet on that conversation until you hand it back.
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Spam filed away
Promotions and sales pitches sent to your inbox are filed as spam, without a reply.
On Instagram
Built for busy Instagram inboxes
Screenshots and photos
Understands what customers send
When someone sends a photo or a screenshot, Aira reads it with their message and answers the question they're asking.
- Matches photos to what you offer
- Asks for a clearer photo if it can't make one out
- Passes anything that needs an expert eye to you
Hand-over
Only the DMs that need you
Complaints, refunds and anyone asking for a person come straight to you, by email, push or text.
- Add your own alert words
- A short summary in every email alert
- Call-back requests go on your To do list
FAQ
Instagram questions
Do I need an Instagram business account?
Yes. Meta only lets apps reply to messages on professional Instagram accounts (business or creator). Switching is free in the Instagram app's settings.
Is it safe for my account?
Aira uses Meta's official Instagram messaging API, the same route Meta approves for business messaging tools. It never asks for your Instagram password.
Can I still reply from the Instagram app?
Yes. When you reply to a chat yourself, Aira records your message and stays quiet on that conversation until you hand it back from the Aira inbox.
Does Aira reply to comments?
Not today. Aira handles direct messages, where customers ask questions and book.
What happens if Aira can't answer?
It doesn't guess. It tells the customer the team will follow up and adds the question to your To do list.
How much does it cost?
Aira is free for 14 days, with no card needed to start. For pricing after your trial, get in touch and we'll find the right plan for you.
Let Aira answer your Instagram DMs tonight.
Set up in minutes. Free for 14 days, no card needed.
iPhone and Android apps coming soon